Stretch-N-Grow San Antonio

Stretch-N-Grow SA runs children’s enrichment programs for preschools and daycares across San Antonio, Texas. When I started, they had a Wix website that wasn’t ranking, an inconsistent posting schedule, and a school director outreach campaign they wanted to launch, but nothing was delivered yet.

24 months later, I’d rebuilt their website from scratch in WordPress using Bricks Builder. I’d written over 100 emails for their brand — a notable campaign being the 56-email campaign to cold school directors, which netted $20K in revenue — and an additional $45,000 in pipeline revenue tracked inside GoHighLevel. (Note: We hadn’t gotten GHL until Q4 of 2025, so there was no way to track revenue acquired by marketing until then.)

Projects

56-Email Campaign, achieving 49.43% average CTR →Website Migration from Wix to WordPress, Ranked #1 on Google →207,168 impressions in 483 posts →Built 6 automations across GoHighLevel and Make.com →

56-Email Campaign, achieving 49.43% average CTR

I wrote and sent 56 emails to a cold list of school directors across San Antonio, Texas. Every email was written from scratch, by a human, coded into custom HTML with Claude, and scheduled on a T/W/Th cadence inside GoHighLevel.

By emails 11 through 14, the campaign averaged 49.43% click-to-open across 2,251 delivered emails. The industry average is around 5 and 10%.

The angles that worked were based on these variables: relief for the employees at the centers we were targeting, urgency in our offer, an occasional discount offer for people who looked but didn’t buy, and emails that sounded like they came from someone who’d actually walked into a preschool before. They were all based on 2 things: pain points, and writing emails that looked and SOUNDED human.

56 emails sent · 49.43% avg click-to-open (emails 11–14) · 41 readable below

Read the actual emails I wrote ↓ The campaign ran 56 sends; here are the 41 preserved so you can read every one.

Email #1 — A Director Called Us In Tears →Email #2 — We've Been Burned Before →Email #3 — Hey Parents (Summer Burnout) →Email #4 — Almost Out of Partner Spots →Email #5 — 20 Years / You Need a Partner →Email #6 — Just Imagine (A Tuesday in July) →Email #7 — Kids Are Not Designed to Sit Still →Email #8 — My Kid Actually Wants to Go There →Email #9 — No One Ever Checks On the Director →Email #10 — The School Down the Street Isn't on the Fence →Email #11 — Think Back to When You Were a Kid →Email #12 — Two Types of Childcare Centers →Email #13 — The 3 Hesitations We Hear Most →Email #14 — Whatever You Decide, We're Rooting For You →Email #15 — Your Teachers Deserve a Real Break →Email #16 — 20 Years / You Don't Need Another Vendor →Email #17 — Active Kids Aren't Distracted — They're Under-Moved →Email #18 — Adults See a Game. Kids Feel the Win. →Email #19 — It's the Small Stuff Families Remember →Email #20 — Directors Want Enrichment Handled →Email #21 — Does My Child Seem Happy Here? →Email #22 — When We're Full, We Stop →Email #23 — Good Teachers Leave Exhausting Jobs →Email #24 — Here's the Whole Thing (No Sales Maze) →Email #25 — If You're Ready, the Door Is Open →Email #26 — Imagine a Thursday in November →Email #27 — I Saw That →Email #28 — One Less Thing to Worry About →Email #29 — A Parent Thinking About Leaving →Email #30 — The Part Nobody Puts in the Job Posting →Email #31 — The Questions We Hear Most Often →Email #32 — The School Down the Street Is Deciding →Email #33 — Is Today a Stretch-n-Grow Day? →Email #34 — Some Vendors Become Another Job →Email #35 — The Whole Point Is to Make Things Easier →Email #36 — Teacher Burnout Starts Quietly →Email #37 — Please Don't Waste My Time →Email #38 — A Small Confession (Two More Weeks) →Email #39 — What Happens If Nothing Changes? →Email #40 — What If It Doesn't Work For Us? →Email #41 — What's Holding You Back? →

Website Migration from Wix to WordPress, Ranked #1 on Google

Wix was limited. It had limited features, limited SEO capabilities, and the original website wasn’t very strong, design-wise. So, I researched a migration path, picked WordPress + Hostinger, and handled the domain transfer myself to prevent downtime during the switch.

Built the new site on a subdomain with Bricks Builder. Set up on-page SEO through Rank Math. Conducted keyword research with Semrush. Then transferred the site back to the main domain: stretchngrowsa.com. Within weeks of launch, it ranked #1 on Google for local keywords and started pulling 1,000+ more monthly blog views than the old site did.

1,000+ more monthly blog views vs. legacy build

207,168 impressions in 483 posts

During my 24 months at Stretch-N-Grow SA, I wrote every caption for Instagram and Facebook. I tested hooks, new ideas, and different strategies that would get parents to click and sign up for their childcare programs. It was pure awareness and conversion marketing.

The SNG SA content schedule was managed within Notion and scheduled separately in Metricool. Though, as I’ll get into later, I eventually created a Make.com automation that automatically grabbed content from Notion when the Status property was changed and scheduled it in Metricool… without us touching a thing! I also used meta-prompting to train Gemini AI to write in the SNG SA brand voice. This cleared a months-long caption backlog without losing the tone. Best reel with this method: 4,100 views.

Top reel: 4,100 views

Built 6 automations across GoHighLevel and Make.com

We began using GoHighLevel in Q4 of 2025. In that time, I set up the GHL email subdomain, built parent inquiry automations linked to iClassPro, and built a Make.com integration that pushed Notion content straight to Metricool the moment a post was marked as Scheduled.

Through this, there was less copy-and-pasting between tools, less redundancy, and things moved much quicker.

Key Results

• 56-Email Campaign, achieving 49.43% average CTR

• Website Migration from Wix to WordPress, Ranked #1 on Google

• 207,168 impressions in 483 posts

• Built 6 automations in GoHighLevel and Make.com

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Nick Hayes, founder of Hayes Advertising

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