The Inefficiency Assassin

Projects

Built 3 funnels and 5 automations from scratch

Helene Segura had no consistent way of acquiring leads. This had her scraping by month-to-month, hoping and praying for more leads each month. But they never came.

So here’s what I did: she was already posting on Instagram and Facebook, and after she hired us, we were posting even more. So we needed a way to capture that attention.

Here was my idea, and why it worked phenomenally: I built 3 lead magnets — The TIA Scorecard, the 7-Minute Meeting Makeover, and the Daily Work Audit Tool. Each was designed for her audience: business owners who wanted more time in their life and within their team, but didn’t know how to acquire it.

But there was a problem… we had no way to deliver these lead magnets.

This is where I configured several ManyChat keyword workflows to handle lead magnet delivery on Instagram without anyone needing to touch it manually.

Then I built a Zoho Campaign automation for all three lead magnets between Make.com, WPForms, and Zoho. When a form was submitted on one of the three landing pages, Make.com was triggered and sent that data to Zoho Campaigns. This triggered a Zoho Flow that sends their data to Zoho CRM, marks them as a new lead, tags them with which lead magnet they wanted, then sends the welcome sequences.

At the end of each welcome sequence, if someone bought the tripwire offer they get an upsell: her #1 bestselling book, The Inefficiency Assassin. If they didn’t, they get sent to her main email list.

I wrote those 3 welcome sequences with a common framework: delivery of lead magnet, tell her story, define the problem, offer a tripwire product.

This performed wonderfully — more leads, less work, and profit on top.

By the end: 3,220 emails sent, 20.5% open rate, 3,289 contacts in the system.

3,220 emails sent · 20.5% open rate · 3,289 contacts

I built 3 WordPress landing pages on Beaver Builder, with 3 WPForms, connected to Zoho

Worked with an Upwork web developer to build squeeze pages for each lead magnet in Beaver Builder on WordPress.

I wrote all the page copy, set up the WPForms integrations, and tested every workflow before anything went live.

Acquired 6,240 followers and 10K monthly impressions in 7 months

Wrote every caption for TIA across six platforms. Reviewed everything in Metricool before it went out.

Then did a full performance analysis of 80 existing posts to figure out what was actually working versus what wasn’t.

That analysis changed the content direction. The impressions number reflects the new direction.