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Ideas on business and marketing

Notes.

Field notes on marketing, business, and what I'm working on to grow brands across the globe.

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May 14, 2026

Stop Renting Your Business: How to Build a Pipeline You Actually Own

On a Tuesday morning in late 2024, I picked up my phone to check my latest post and felt a slow, heavy flip in my stomach. Instead of the usual red circles, my reach had dropped 90% in a single night. A tech giant changed the locks while I was sleeping, and all the "free…

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April 20, 2026

How To Build a Social Media Strategy in 2026 (Easy Guide For Gym Owners)

Last Tuesday at 7:14 a.m., I stood in my kitchen, staring at a coffee maker that had fully given up on me. The little screen blinked. Beeped. Blink, beep, blink. No coffee. Just attitude. I pressed the same button three times like that would somehow fix it. Nothing. Then I did what most of us…