Why your medical practice isn’t growing (It’s One of These 3 Reasons)
Recently, I’ve been talking to a LOT of people in the medical field.
Doctors, entrepreneurs, practice owners.
And the number 1 thing that keeps popping up?
They need more patients!
…Or so they believe.
So, this is usually the part where I ask them for more detail.
What are they doing currently with their marketing?
Is it working? Have they tried anything else?
Have they tried paid traffic?
I get into the nitty gritty deets.
I don’t know.
Well, that’s the problem right there!
You DON’T KNOW.
I see SO many private practice owners in the healthcare industry outsource their digital marketing to the first person they come across, hoping they’ll magically fix their patient acquisition problem.
But it’s just not that simple.
Because there are THREE possible traps you may have fallen into. And in this article, I’m going to reveal all three of them, and what you can do to fix each one.
1. Acquisition
This is the one most people think of when they have a marketing problem.
They need to acquire more patients, more money, more cards on-file.
THEN, it’ll get better.
Because more patients typically means more money from insurance, which means less stress for you, the business owner, right?
Wellllllll…
Sometimes.
Most of the time?
No.
Because the truth is, you probably don’t have an acquisition problem.
You probably have a problem with their trust.
2. Trust
This is when possible patients are searching online for a practice to take care of their health. They look vast and wide, type in “xyz doctor near me”, and compare options.
One of the major things that come up during this point?
Google Reviews!
Yep, we’ve all done it.
You’re looking for a good doctor, and the first thing you run to check as a patient is the Google Reviews.
Now… what does that mean for you and your practice?
It means, if you don’t have enough Google Reviews… or your rating is low… or you have more 1-stars than 5-stars, new customers won’t trust you!
Meaning, they won’t walk into your office.
They won’t become a patient.
And they most certainly won’t give you their hard-earned money.
So, ask more of your patients for Google Reviews.
Every time you had a good appointment and they appreciated your help. Give em’ a QR code and ask, verbally, for a review.
I promise…
People (your potential patients) will trust you more!
Now let’s move on to the last possible problem your practice could be having…
3. Retention
The last problem I’ve seen a ton of practices have is retention.
Retaining patients is one of the most lucrative things you can do for your practice.
Instead of putting more effort into ACQUIRING new patients, you just work on retaining the ones you have.
And a way to do that is by…
- Showing up early to your appointments with patients.
- Getting more Google Reviews.
- Chatting with patients about their life.
- Being a friend, not just a doctor.
- And most of all, helping your patients.
It’s the simple things that keep a patient, and make them come back to your practice, again and again and again.
Which means more revenue for you and less stress.
So, let’s recap:
You now know about the 3 problems.
- Acquisition – struggle to acquire new patients or get traffic
- Trust – you have traffic but they don’t trust you
- Retention – you have patients but they keep leaving
But now here’s another problem…
You don’t know which problem applies to YOU!
And if that’s what you’re worried about, then I’ve got a FREE Marketing Audit Checklist that’ll help you diagnose your marketing in just 5 minutes flat.
You can grab it right here: https://hayesadvertisingco.com/free-stuff/
I hope this helped!
Talk soon,
Nick Hayes, Owner, Hayes Advertising
P.S. I’ve got other awesome resources and lessons where that came from…
- Want to find out where your practice is leaking patients? Go here: https://hayesadvertisingco.com/free-stuff/
- Want to see more of my work before you decide to work with me? Go here: https://hayesadvertisingco.com/portfolio/
- Want to visit my LinkedIn and explore more of my content? Go here: https://www.linkedin.com/in/hayesadvertising/
- Want to read more of my lessons on business & marketing? Scroll down below and check out a few more of my articles!
Thanks for reading.
