Field notes on marketing, business, and what I'm working on to grow brands across the globe.
There's a HUGE problem among business owners... They all think they need to post content EVERYWHERE. • Instagram • Facebook • Twitter • YouTube • TikTok • Tinder... EVERYWHERE. And it's ridiculous! Because what they don't know is that, there's a strategy for everything. There's a reason we (marketers) say you SHOULDN'T be on every…
On a Tuesday morning in late 2024, I picked up my phone to check my latest post and felt a slow, heavy flip in my stomach. Instead of the usual red circles, my reach had dropped 90% in a single night. A tech giant changed the locks while I was sleeping, and all the "free…
Last Tuesday morning I walked past a small pizza shop in the city. The owner was standing right in the front window. He was tossing a large piece of dough high into the air. He spun it on his finger and caught it behind his back. A crowd of people stopped on the sidewalk to…
Two years ago, I walked past a pizza shop in the city. A guy stood in the front window. He was a master at tossing dough. He would spin it on one finger, throw it high in the air, and catch it behind his back. A crowd gathered on the sidewalk. People were taking photos.…
Key Points Posting five times a day isn't a strategy. It’s a chore that leads to burnout. Your current members are your best marketing team if you give them the right tools. Social media is a place for conversation, not just a digital billboard for your gym. Getting 10 new members is easier when you…
Key Points Posting more often doesn't mean you make more money. Pick three main channels and ignore the rest of the noise. Your email list is worth more than your follower count. People want to buy from humans, not robots or stiff brand logos. A good small business marketing strategy goes deep, not wide. Last…
Last Tuesday at 8:00 AM, I sat in a small coffee shop downtown. A business owner at the next table was trying to make social media "work." He spent ten minutes fixing his latte photo, then fifteen more typing and deleting the same caption like it was a hostage note. His phone was out, his…
Last year, I sat at my desk way too late trying to fix a caption that should've taken 15 minutes. The room was quiet except for my laptop fan. My coffee was cold. I kept swapping simple words for smarter-sounding ones. I added fluff. I made it polished. I made it safe. I made it…
Key Points Boring marketing is predictable and allows you to scale your revenue without guessing. Clarity always wins over cleverness because confused people do not buy things. Consistency and repetition are more valuable than a single viral moment. Treating your marketing like an assembly line removes the stress of needing constant inspiration. Systems create freedom…
I'm turning 22 today! To celebrate my birthday, I wanted to give you 22 marketing principles you can use today to grow your business! I hope you enjoy.Here they are: Tip 1: Consistency You have to show up every single day. If you only post when you feel like it, people will forget you exist.…
Yesterday morning, I was sitting on the back of a speedboat. The sun was hot on my shoulders and the lake water was bright blue. Every time we hit a wave, a little bit of cold spray would hit my face. It felt great. I was looking at the white wake behind the boat. It…