Social Media Marketing
Website Design
May 2026 – Present
Priority Pediatrics
Priority Pediatrics is a local pediatric clinic based in San Antonio, Texas. They serve the Texas Hill Country area and have served thousands of patients. But, they had a problem… Their marketing wasn’t bringing more patients through the door, and one of their doctors needed more patients. So, they brought me onto the team, and asked me to do two things: improve their social media presence, and redo their website. Here’s what happened in just 2 months:
12 new patients in 11 days, and 4 of them named social media
Here’s an update I didn’t see coming. In October 2026, the Priority Pediatrics team told me Dr. Mullins had acquired 12 NEW patients in 11 days. That's 12 new patients on the schedule for him to see, which was the exact goal we were going for.
4 of them said they came because of social media. (Nobody paid them to say that.) That’s the part most practices never get to hear, because almost nobody asks a new family how they found you.
And the posts doing that work weren’t ads. They were the organic, FREE content we published, with the team on camera. Dr. Mullins introducing himself, the staff showing the office, and a face parents can recognize before they ever walk in. A referral still starts the conversation. But when that parent looks the practice up at 9pm, something has to be waiting for them. Now there is.
Rebuilt their website into 11,000 monthly impressions
I rewrote every word on prioritypedi.com, redesigned the whole site, and rebuilt it to load fast. Then I optimized it for Google, for local search, and for the AI answers that now sit above the normal results.
Over the last 28 days, the site pulled 11,000 impressions (which they now get EVERY month) and 160 clicks from 333 unique visitors. People stay on it for 2 minutes and 8 seconds, which is a longgg time for a practice website. And each page on the website is now working 24/7 to bring in new patients.
Before the rebuild, this practice wasn’t losing that search to a competitor. It just wasn’t even in the game. Now it is. Take a look below.
Gained 16,210 impressions across Facebook and Instagram
In May of 2026, the Priority Pediatrics team were getting 100 views every month across Facebook and Instagram. 2 months later, by July 21st, 2026, they had 16,210 impressions across both platforms. But the only change that I made? I showed the people at the practice. After doing market research, I realized that parents (and patients) only wanted to know that they were cared for and that their child was cared for. So, I told the team to take pictures of themselves and record videos. I provided the directions, scripts, and shotlists while also editing the videos, writing the captions, and analyzing monthly reports while planning next month’s content. The result? 16.21K impressions gained across Instagram and Facebook.
Along with 16.21K impressions, it also brought 1 confirmed new patient in just 1.5 months of activity online.
Redesigned website + repositioned their brand
Key Results
• 12 new patients in 11 days, 4 of them crediting social media
• 11,000 monthly website impressions after a full rebuild
• 16.21K impressions gained across Instagram and Facebook
• Redesigned website + repositioned their brand
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