1of10 Media

Projects

137 followers gained in just 2 weeks with a 58% engagement rate

In May 2026, 1of10 Media hired me as a Twitter content writer to grow their Twitter account.

They’d been stuck at 19,000 followers for almost a year ever since their last content writer left, and their product hadn’t been growing as exponentially as before.

They needed revenue, quickly.

And so, I wrote tweets as I knew how — with good hooks, a slippery slide, and sticky writing.

Some hook examples:
• “🚨 WARNING: Don’t even think about uploading your next video until you do this one thing.”
• “Here’s the secret about YouTube growth…”
• “How to create more videos in less time:”.

I used contrast, visuals, and open loops to make the reader curious enough to keep scrolling.

And once I had them hooked, I told a story to build trust — which sent them down the funnel to eventually pay for 1of10’s product.

Through this method, they gained 137 followers with a 58% engagement rate in 14 days.

Achieved 6,021 views and 78 bookmarks with ONE post

Through writing 1of10’s Tweets, I began to discover that threads performed the best.

So, I wrote a thread from Richard (1of10’s CEO) perspective.

The thread’s concept was:

Covering YouTube Growth Secrets after interviewing 52 YouTube influencers.

And, as my hunch suggested, it did extremely well.

So well, in fact, that it hit 6,021 views and 78 bookmarks. It’s still increasing to this day.

My second best post, a “Tweet Essay,” hit 5,278 views and 27 bookmarks.

Used Claude Code to analyze 289 of their most viral Tweets

One thing I ALWAYS do before writing for a new brand?

Research.

But 1of10 Media had a LOT of Tweets prior to me joining. So, I used ChatGPT to meta-prompt and created a prompt for Claude Code that had it analyze 289 of their most-viral Tweets, and put all of the insights into 1 Google Doc for me to review.

It was truly incredible.

I used those insights to create the high-performing Tweets you saw above.